VB CREATIVE

VICTORIA BUSH

vBUSHPR@GMAIL.COM

LinkedIn

ABOUT ME

PR, communications and social media strategist

With more than ten years of industry experience in publicity, social media, and strategy, I have a detailed history of helping clients plan and deliver significant campaigns to support organisational needs.

I focus on achieving the client's goals, providing innovative ways to improve awareness and reputation, and ensuring the purposes of the campaign are thorough for the best results.

Area specialties

• Sport and Performance
• Diversity and Inclusion
• Innovation, gaming and technology
• Brand strategy
• Content creation
  

Strategy, innovation and reputation

• Ability to create and implement innovative, clear and effective publicity, communications and social media strategies from ideation to delivery phase targeting organisational and or/ talent goals.
• In addition, I like to look at the holistic detail of an organisation to make informed decisions and suggestions to support new growth, development and brand reputation goals.
  

Publicity and communications

• More than 10 years of industry experience working with key stakeholders to develop and deliver clear publicity, media and communications plans factoring in crisis and risk mitigation across a broad range of events, subjects and organisational functions
• Experience providing strategic insight into overall marketing communications strategy, incorporating a holistic approach factoring in PR, social and digital media plans, and looking at research and analytics to ensure best practice
  
• In addition, I have established strong media connections and relationships
  

Social Media

• Proficient at developing multiplatform creative strategies for social media that align with organisational goals, current trends and drive community and stakeholder engagement, including Facebook, Twitter, Instagram (reels, feed and stories), LinkedIn, TikTok, BeReal, YouTube, and Snapchat.
• Competent at creating collaborative plans factoring in marketing and audience, crisis communications and community engagement strategies
  

Portfolio

ASH BARTY VISITS ULURU

Directed and executed Ash Barty's iconic visit to Uluru as First Nations Tennis Ambassador following her historical Australian Open win in 2022.

Due to the remote location of the trip, all media had to be captured by our TA content and photo team, and distributed via media release and vision alerts which proved very successful. The coverage saw 426 syndicated clippings, with 85 unique articles or stories. The trip secured multiple front and back pages around the country.

Some of the digital highlights include the following (links)

• Tennis.com.au
  
• SBS / NITV written feature
• NITV Digital Feature video
  
• ABC Video
• Channel 9 News National TV story
  
• ABC Indigenous - Front Page feature
• News.com.au homepage feature
• The Guardian
• The Australian

INNOVATION AND DIGITAL PR

Experience leading start-to-end publicity and social campaigns for innovation initiatives, including AO partnership with Fortnite, Roblox, Metaverse, and StartUp tech companies

EXAMPLES (click on links):

• Media release - AO launches into Metaverse, serves up world-first NFT art collection linked to live match data
  
• AO ArtBalls on TODAY Show
• New York Times: Action Audio (for visually impaired fans)
  
• Media release - AO Summer Smash - first collaboration with Fortnite
• AO partners with Roblox coverage example
  

PERFORMANCE & ATHLETE PR

• PR MANAGER - Australian Women's Tennis Team (2018 - 2023
• Performance & Ambassador PR Lead - Tennis Australia
  

Experience delivering clear publicity strategies for our Billie Jean King Cup team, including managing PR for selected and prospective players on the national team, providing media training, facilitating media requests, raising awareness of players and the associated international women’s competitions via organic and pitched media, and creating digital content for social and editorial platforms.

Managed TA media and publicity for Ash Barty, Dylan Alcott and other players.

Diversity & inclusion pr

Part of my experience has seen me leading AO and Tennis Inclusion and Diversity PR and digital strategies for people with disabilities including: Wheelchair, Intellectual Disability, Blind / Low Vision, Deaf and Hard of Hearing and other under represented groups including First Nations, LGBTIQ+, and low socio economic communities.

This experience has led me to;

• Oversee the launch of the inaugural National Indigenous Tennis Carnival (2018)
• Lead PR strategy and direction for AO First Nations Day
• And create the concept and campaign for AO to host first ever All Abilities Day recognising our diverse community
  

MAJOR EVENTS

I'm an experienced publicity and digital major events professional, having worked at ten Australian Open's, and other major lead in state based tennis events (United Cup, ATP Cup, Melbourne Summer Series), as well as Wimbledon and other international events.

My experience includes ideation, planning and delivery for major events PR, including creating strategic timelines, executing launches and major announcements developing media lists and pitching plans, writing and executing plans for media releases and alerts, providing spokesperson briefings, developing key messages, and managing risk and crisis communications.

I'm very proficient at creating a tailored approach for different major events, and ensuring plans are fitting for all audiences (local to global).

I also have experience moderating and running press opportunities, facilitating photo and production briefs, and working with various organisational stakeholders to ensure all requirements are met.

Coverage examples - United Cup Brisbane 2023 (tourism focus)

Work with me

Phone

+61 401 988 519

More about me

I'm a highly motivated and skilled professional with exceptional attention to detail. I have a passion for creating unique and viable communications and social media strategies to support the objectives of an organisation, and taking a holistic approach to achieve project goals, improve reputation and mitigate risk.

I have experience working on a broad range of international and national publicity campaigns and events, and am a creative innovator who likes to think of new ways to stay ahead of trends, reach new audiences, and create authentic brand awareness and strategies.